Historic Manassas, Inc. (HMI) was formed to promote a positive image of Historic Downtown Manassas and to perpetuate its revitalization. To reach these goals, the organization proudly plays a leadership role in community issues.
As an organization that manages many events throughout the year, it became difficult to improve the image and promotion year after year. Sponsorships were low, and the organization needed marketing support to increase turnout and overall understanding of the magnitude of HMI's role in the community.
Working with Historic Manassas, Inc., we were able to improve the popularity of their event and seasonal sponsorship through a renewed campaign, pricing structure and collateral rollout. We then built a comprehensive marketing plan for the organization, which outlined promotional schedules, tactics and budgets for each of their promotions and events.
To increase visitors to Historic Downtown during the holiday season, we created the “Do More Than Shop” campaign, which encourages visitors to experience the wealth of attractions that the district has to offer. The visuals of the campaign mirrored the rustic, hometown style we infused into the design of all of their annual and monthly events.
Finally, we introduced a complete re-brand of the organization that included a new logo, color palette, stationery, and re-vamped their existing website, to give it more visual appeal, robust navigation, better use of space on the homepage and more calls to action for visitors, businesses and residents.