Search Engine Optimization, or SEO, can be a fickle mistress at times. What works today, will be penalized tomorrow. Finding tricks that work can be a pain, and sometimes what works is so obvious and cliche, it’s close to cheesy. Here are some of the SEO techniques that fit the bill.

SEO Strategies That Work


Building off of Dead Wikipedia Links: Wikipedia has certainly had an interesting landscape since its inception in 2001. Maybe you’re too old or too young, but there was a long stretch of time where the user powered encyclopedia wasn’t credible. You couldn’t use it on reports and all the information had to be double checked.

Now, Wikipedia has taken out the middleman, and added citations to it’s posts. And with citations to web pages, dead links are sure to come along with them. Check Wikipedia pages that have content within your niche and do a search for “dead link”. If you already have an article on your site that confirms the original citation, replace the dead link with your own. If you don’t have that content, make it, then link back to it.

This seems like a strange method for getting links, but think about how credible having your site sourced on informational content. Remember, the key takeaway here is the content must match the citation, so make sure you aren’t throwing your links in haphazardly.

Rehashing Your Old Content: As far as this list is concerned, this SEO strategy takes the cake for the cheesiest. The title pretty much says it all, but rehashing your old content can lead to a big boost in rankings.

There are a few caveats to making this work, and the main one is that you actually need to rehash it. Simply republishing the old article will actually do more harm than good. Instead, look at what content can actually be updated and start there.

The reason this is working as it essentially doubles down on the keywords you were already ranking for from the first rendition. If you posted a lengthy piece on aquarium maintenance, writing a new article on aquarium maintenance with the same tips, and maybe some new products or methods, can do you a lot of good. Remember, re-write the article, to not copy it and try to change it from there.

One-Upmanship: This is a classic SEO tool, and it has some big benefits. It’s a lot of work, but it will have you ahead of your competition at every turn. You should have the mindset that you are better than your competition, and you should be proving that sentiment day in and day out.

Simply produce more, better content for your site than your competitors do. Did they just publish something on the 10 best micro coffee brands in the US? You better go write one on the 15 best. Did they just publish an article comparing roasting methods and techniques? You better go cover the same information and expand on it.

That is where the work comes in. Sometimes the task isn’t that easy, as you may be going up against giants that put up 3000 word articles with tables and nice graphics. If you feel you won’t be as good as them, this strategy won’t work, as you’ll fall short of one-upping them.

Backlinking to Yourself: It’s time to pat yourself on the back. You’ve been cranking out big articles to fight your competition, harvesting citations from dead wikipedia links, and revising your older articles into new fresh ones for crawlers to comb through. Now it’s time to turn your SEO tricks inward.

Assuming you have a plethora of content available, backlinking to your content is a solid way to reduce bounce rates, and improve your SEO score. Whenever your content mentions a topic  you’ve previously touched on, just create a text link to that content.

This can be done more in plain site. Read our article on smoking with hickory wood here.

Or it can be more subtle and organic. When discussing hickory smoking, we know that delicate flavored meats, like trout, should be avoided.

Both of those backlinking formats will generate clicks. Try to incorporate a mix of both throughout your site.

Carve Your Own Keywords:  Rules and advice articles be damned. Which begs the question, why are you still reading this? Anyways, I’m happy you are, and this SEO trick is for you, the freewheeling spirit who leaps before they look.

I’ve had a YouTube channel going for a while now, and one of the analytics tools they give you is the specific search terms that caused the viewer to click on your video. And from looking at those stats, I can tell you, people google some strange things. I’m not talking about the content, but more about the search wording. It can look more like a list of keywords than an actual search.


How to Make Cheddar Cheese: That’s a search that aligns more with someone who did keyword research and formed a complete thought in their search. However, for every two people who search there is one who’s searching “Cheddar Cheese Making How to Recipe”.

Because of this, there’s a path you can take to carve your spot, ven in a crowded market, and that’s ignoring the keyword research and just writing what needs to be written. Eventually someone will stumble upon your content, and as the volume of your content increases, so will your traffic.


Copy Facebook and AdWords: Imitation is the sincerest form of flattery. This is a great way to do keyword research in smaller markets. In larger markets it’s likely setting yourself up for a long row to hoe.

I’m talking about copying your keywords from Facebook for AdWords campaigns. Google something in your niche and see what the keywords are being offered in the ad section. Alternatively, start a Facebook ad campaign, and take note of the suggested keyword titles for your ad. Facebook gets paid when it gets clicks on your ad, so it’s going to offer you some gems.

Then following some of the tips above, tailor content based around those keywords, and watch your page rankings go up!