Where do newsletter subscribers fall on your list of priorities?
Some online marketers will generally tell you that the more newsletter sign-ups you get the better, others will tell you that the real money is in the quality of the list of people signing up. Either way, you’re not alone in wanting to know how to increase your list of subscribers.
Author, blogger, public speaker, and publisher Michael Hyatt states “I have literally built a multi-million dollar business on the strength of my email list. Ninety percent of my income comes from it. Even today, my email list is still my number one business priority—and asset”. Hyatt currently has a list of 115,000 newsletter subscribers.
Upon examination of the top blogs with six-figure sign-up lists, we have determined that there are many ways to go about expanding your subscribers. Here are a strategies differing in ways to go about doing so.
To put it simply, content is key when it comes to increasing your newsletter sign-ups. Your audience will find your website through your high-quality content and they’ll continue visiting your site because of your consistent high-quality content. Your audience will see your website as the foundation of the newsletters you send to them and the reason they stay subscribed.
When you’ve established a few frequent visitors of your site, it’s time to start asking for emails. Readers who have come to enjoy your content will already be prepared to receive your content as soon as you release it, delivered straight to their mailbox.
When increasing your website’s newsletter sign-up numbers, it’s crucial to have a call-to-action that your audience can’t miss. This can include pop-ups, slide-ups, menus, and popovers. Pop-ups are the most popular and effective “call-to-action” for blogs and ecommerce sites. Additionally, this statement is not without proof.
Many online bloggers have written articles explaining why pop-ups work. For example Jason Acidre, owner of Kaiser the Sage blog explains in this article how pop-ups increased his subscriber list by 532% in a month.
Pop-ups work because you it’s impossible for your audience to miss them. Upon researching the many articles about why pop-ups are so effective, we found that most of them were cases of installing the pop-up followed by huge increases in newsletter sign-ups.
If you have something of value to give to your readers, give it away for free! Although your potential subscribers may differ across demographics, they will all enjoy free stuff. Affixing something of value to your newsletter sign-up is an effective way to engage your audience.
To put it simply, you’re giving away something in exchange for your reader’s email address. Many websites now have newsletter sign-ups so you have to differentiate yourself from your competition. What makes you different?
Make it as easy and simple as possible for readers to sign up to your newsletter. Minimalism is currently a huge trend online – this includes newsletter sign-up pages. It isn’t having the bare minimum making your website look empty and unfinished. It’s having a design with just the right amount of elements to make it aesthetically pleasing.
A complicated sign-up page with varying colors, fonts, and designs may distract the reader and make them feel overwhelmed. If they feel that signing up is too complicated, they’ll refrain from signing up with you and may even go for a competitor. Therefore, you’ve just lost a potential subscriber.
Limit the colors, fonts, and graphics and design it so that the reader focuses on the function of your design such as the one shown below:
Ensure your readers know that it’s 100% safe and confidential to leave their email address with you. Readers are protective of the information they give out so it’s important to show them that you have a secure security policy.
Newsletters based on interest
Offer your readers several options on the type of content they want to see from you. Many customers will want many different things from your website and it’s near impossible to address everyone individually when the topic is so broad.
One solution is to make your newsletter more appealing to different groups of people is to offer different newsletters with different content.
Skin Care RX offers their readers eight different newsletters to choose from depending on their skin type. This includes oily skin, dry skin, sensitive skin, aging, uneven skin tone, amongst other skin types.
Give your readers an appealing reason to subscribe to your newsletter (other than your amazing content). One excellent example of sign-up motivation comes from Team Express, a sports retailer. For the reader, the possibility of winning a prize is an extremely powerful motivator.
It’s up to you what sort of prize your reader can win – perhaps a gift certificate, direct product, free shipping, or a discount on your products/services. Either way, this gives reader increased incentive to sign up to your newsletter.
You’ve seen promotional staff at supermarkets and food shows giving out free samples of their food to attract customers to make a purchase. Why not try the same thing, but for your newsletter? Display a sample newsletter on your website that shows readers exactly what they’re signing up for to avoid confusion and increase the amount of newsletter sign-ups on your website!