How to grow your social media accounts

Facebook, Twitter, Instagram, Google Plus, LinkedIn and Pinterest are the most popular forms of social media networks. However, there are at least a dozen smaller social media networks that people use.  Many businesses hope to utilize social media to gain recognition.

Having an effective social media network strategy is essential for the growth of your business. You can achieve this by first gaining a large following, researching their wants and needs, then providing them with solutions to their problems.

Here are some strategies you can utilize to increase both your business’ social presence and growth.

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Identify your goals and objectives

Ensure that you know what your goals and objectives are and how you’re planning to reach them. A significant part of this is to know how each platform works, what your target audiences are, and carefully planning your strategy.

It’s normal to feel disheartened during the early stages of building your social media presence. You may feel that things aren’t moving as fast as you want them to be and begin to feel unmotivated.  

Reality is, things will start off slow but pick up after a few months. Even then, some businesses won’t see much progression until much later on. It’s important to keep focused and stick to your strategy even if it feels like you’re not going anywhere at first.

Choosing the right channels

This step is crucial and can not only be time-consuming, but can also require effort and resources. It’s normal for people to try using a certain channel to find that it’s not working. You should carefully consider who your target audience is and what the type of content that’ll attract and keep them interested in your social media page.

There is no right or wrong strategy so choose one that works for you. Strategize the most effective way to present your content to your target audience.


Once you’ve decided on what your channels and target audience is going to be, it’s time to consider the type of content you present to them. Differentiate yourself from your competition – there will be a lot of competition. What makes you different? What makes you better? Post content that makes you stand out from your competitors.

You don’t need to come up with entirely new and unheard of content, but do keep it relevant and consistent. 

Additionally, imagery can have a significant impact on engagement levels. Using imagery on channels such as Facebook, Twitter, and Google Plus can largely increase your engagement rate compared to other strategies.

If you’re planning to create your own images to share on social media networks, it’s important to have a system in place to ensure the images are created and shared as easily as possible.

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Identify your competition

A large source of inspiration can come from your competitors. Analyze the strategies they use as well as identify what works for them and what doesn’t work.

A quick Google search can help you to easily identify the biggest names in your niche. Compile a list of the ones most similar to what you want to do. Once you have a list of about 20 to 30 names, it’s time to begin extracting their social media pages. Most websites will have a links to their social media pages but you can also use a paid tool such as Buzz Stream that will automatically find their pages and email addresses.

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Gather follower counts for your competitors and note them down. If you pulled their social media accounts through Buzz Stream, you’ll already have these numbers. Alternatively, you can do so by visiting each one of their pages separately and copy and pasting their follower count.

Sort your competitors in order of the most to least followers. You’ll be left with five or six of your competitors with the largest following. Frequently check their social media pages for new content and use it as a benchmark for your own page.

Post scheduling

Consider how frequently you’ll release new content on your social media pages. You can reference back to your competitors pages and see how often they release new content. This can help you identify the level of receptiveness your audience is to social media posts.

Long-term sustainability

Quick growth can feel great, but it’s not as important as long-term sustainability. There’s more to growing a following than people simply following your page. We recommend that you plan out a strategy to remain relevant and interesting in the long-term.

To keep your audience engaged and following for a long time, you can frequently run competitions for them to enter. Set a time period of how long the competitions run for, e.g. three days, a week, etc. The prize can be anything such as discounted products/services, free items/services, or free shipping of your products.

Call to action

One of the most effective ways to drive your website readers to your social media accounts is through non-intrusive calls to action. One example is “locked content” which requires users to follow your social media page for it to be accessible.

Social locker is a tool which allows you to hide parts of your content. Once the reader shares your post, it will automatically unlock. This is a great and non-intrusive way for your content to reach a wider audience as well as increase your social engagement.

Engage with your audience

Respond to readers that leave comments on your posts. This shows that you care about your readers, and makes your readers feel that you’re human. Show your readers that you understand their concerns and appreciate their feedback. Then, continue to provide them with content that they want and crave.

In showing your audience a softer side of yourself, your audience will feel a connection with you that they may not feel with your competitors.