You’ve probably already heard that the best way to get your website to the top of Google is to build lots of quality backlinks. They are essential for any SEO campaign. This article will teach you the best and most relevant strategies to gain backlinks in 2017. Through hundreds of strategies, we’ve handpicked the best ones to present to you today.


What are backlinks?

Backlinks are incoming links to your webpage. When another site links to your site, that’s what’s defined as a ‘backlink’. It’s important to have backlinks from reputable sites as well as the backlinks being in context. For example, if your website is about cats and you’re creating a link from another site which is about frogs; these links have a low chance of being useful.

A cold and harsh truth about building backlinks is that it can be extremely time-consuming and expensive. So how can you combat these two issues?  Get the most out of every backlink by having a technically optimized website, high quality content, and strong site architecture. Here’s how.


Infographics are an effective method for increasing traffic for your site and acquiring valuable backlinks. The demand for infographics is at an all time high because they’re easy to understand and most audiences prefer visual data.

Each infographic should be chosen with care to include a unique and captivating story for your audience. Research into currently trending topics to find popular keywords people are searching for, then you can create your infographic based on those needs.

content type


Research your competitors

It’s important to know what your competitors are doing and whether the strategies they’re using are effective or not. You can look into their social media pages, link-building techniques, and content-marketing methods.

Additionally, you can set up alerts to prompt you when your competitors release new content on their sites. Sign up to their newsletters, follow them on social media, or even create a Google alert for the keyword “”.

Upon gaining knowledge on the different strategies your competitors are using and finding out what they’re earning, you can copy their most effective strategies. If they’re gaining links from guest blogging on other websites, you can seek to become a guest blogger on the same site.

Understanding Google

Google dictates search engine optimization (SEO) and marketing which is why it’s crucial to know Google’s mission. This not only shapes Google’s strategy, but also helps you shape yours.



Google knows that there is always more information out there. If you pay close attention to your audience’s wants and needs, you won’t need to use hype to promote your products/services. Ask yourself this one important question in relation to Google’s mission:

Is my content well organized?

 Site organization is essential for effective link building. When readers first come to your site, do you want them to feel confused and not know how to use your site? Ensure that your site is easy to navigate.

Guest blogging

This strategy may be time-consuming. However it can be the strategy that gives you the highest payout. Guest blogging on highly reputable sites builds connections and helps you reach a larger audience.

In building close working relationships with other reputable sites you’ll not only benefit from driving traffic back to your site, but also establish site authority. By partnering up with highly reputable sites, you’re opening doors for yourself to increase marketing opportunities.

Start off by researching into sites you’d like to be featured on and putting them into a list – think 20 to 30 different sites. Sure, you can simply feature yourself on any random site but the utilization of effort to create high quality content will be increased if you reach out to a larger, more qualified group of readers.

Try to limit your list to the websites that your target audience would frequently visit.

google factors



Write and post testimonials for sites that you frequently use and trust and get them to do the same for you. Offer to write a testimonial they can post on their site for free. Most of the time, the site owners would be happy to do the same for you.

This is a fast and effective way for you to increase your site’s trustworthiness level while building relationships with other reputable sites.



No margin for errors

Ensure your site’s content is maintained up to a high standard. You may find it helpful to hire a professional editor who can edit subpar content and fix any technical errors. Any mistakes – no matter how big or small – can greatly affect your site’s reputation and traffic growth.

Gotch SEO provides a list of common technical errors to look out for:

Site loading speed (use Google's PageSpeed Insights)

Mobile friendliness (use Google's Mobile Friendly check)

Duplicate content (use Siteliner)

302 redirects

Redirect chains

404 errors

Canonical errors

Duplicate META data

Incorrect uses of directives (noindex, nofollow, etc)


Sidebar and footer backlinks

Sidebar and footer backlinks can be risky but can also be extremely effective in increasing traffic. Standalone links look like they’re being paid for, and Google absolutely considers paid backlinks to be manipulative behavior that violates their terms.

Sites that sell you high authority backlinks are also selling them to other people, most of which have no relevancy to your site whatsoever. Additionally, you don’t want your site to be featured on any “bad neighborhood” websites such as those selling Viagra, gambling, or others of this nature. If you insist on using these sites, keep in mind that this increases your chances of being penalized. Alternatively, your SEO ranking will rise if most of your backlinks come from sites with high trust flow metrics.